Be a Nonprofit Misfit and Lead Your Organization to Success

In a recent blog post for the Harvard Business Review, author Umair Haque asks “What Kind of Misfit Are You?” He identifies many different successful people as being misfits, like Steve Jobs Jay-Z, and JK Rowling. All go against what is generally expected of an average person. And all are incredibly successful. Haque doesn’t guarantee …

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The Power of Twitter: Earthquake Edition

As you have probably heard, or felt, a 5.9 magnitude earthquake hit outside of DC yesterday, and reports of its effects came from all over the northeast. Now, I’m from the midwest and have spent most of my post-high school life on the East Coast, so my first thought when it comes to natural disasters …

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Nonprofits Pressured by Budget Deal

According to a recent article in the Chronicle of Philanthropy, nonprofits could be in for some tough times following the resolution of the debt ceiling debate. As trillions of dollars are set to be cut over the next decade, nonprofits that receive funding or contracts from the Federal Government might be left with smaller budgets.While …

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MLK Memorial Unveiling

  Monday marked the opening of the Martin Luther King, Jr. Memorial on the National Mall in Washington, DC. Though this weekend is the official unveiling, where President Obama will speak, Stevie Wonder and Aretha Franklin will sing, and up to 200,000 people reportedly will watch, today offered a chance to get a sneak peak. Given …

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Nonprofit hiring practices and advice for the job seeker

The economy is unstable which means many people are looking for jobs. Nonprofits have fewer resources, more need from their clients, and a larger pool of applicants for jobs. This makes the job search tough for both the prospective employer and employee. Problem:Nonprofits sometimes can get hundreds of job applications for a single job opening. …

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Be a Nonprofit Misfit and Lead Your Organization to Success The Power of Twitter: Earthquake Edition Nonprofits Pressured by Budget Deal MLK Memorial Unveiling Nonprofit hiring practices and advice for the job seeker

Sep
14

Be a Nonprofit Misfit and Lead Your Organization to Success

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In a recent blog post for the Harvard Business Review, author Umair Haque asks “What Kind of Misfit Are You?” He identifies many different successful people as being misfits, like Steve Jobs Jay-Z, and JK Rowling. All go against what is generally expected of an average person. And all are incredibly successful. Haque doesn’t guarantee that being a misfit is going to directly lead to becoming a multi-millionaire that changes some portion of the world – in fact he concedes that some of history’s greatest villains are misfits, too. He does say, though, that the only way to do something truly awesome, is to be a misfit. Why? Because if you are always straight-edged and fitting in with the crowd, no one will notice you. You won’t express any of your ideas for change. You will not help anything improve. And this may be alright for you.

Many jobs are set up to embrace those that never break the rules or challenge the conventional thinking.In today’s world though, those jobs are rapidly going away, because everything changes so fast. Back in the day, w person could have had a successful career on an assembly line, working 40 hours a week, collecting an honest salary, and living a stable life without possessing any unsual initiative or talent. Unfortunately, those days are gone.For nonprofits, the misfit necessity is even greater. Nonprofits need to constantly prove that their services are so effective, you should donate your money to them to keep them in business. Nonprofits have to be misfits, and their workers do too. If they don’t challenge conventional thinking, their programs will stay the same while the needs of their clients change. They won’t be able to convince funders that they have the next great plan to improve their section of the nonprofit world – because they aren’t coming up with new plans.

As Haque writes,

“Call me crazy, ready the straitjacket, send in the orderlies, but my suggestion is: it’s time to build institutions which don’t just grudgingly, hesitatingly, make room for our individuality every eye-rollingly unfun casual Friday — but which embrace, demand, hunger, and yearn for deviance from the yawn-inducing norm with an obsession that borders on the legally insane. We need those free thinkers. In fact, in a world where perma-crisis seems to be the status quo, by which our so called leaders seem paralyzed and hopelessly confused, we’ve never needed the misfits more.”

So how are you a misfit? How is your nonprofit a misfit? What types of new ideas get brought up in meetings? Does the leadership at the organization support these ideas, even if they might go against some of their own opinions?

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Aug
24

The Power of Twitter: Earthquake Edition

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As you have probably heard, or felt, a 5.9 magnitude earthquake hit outside of DC yesterday, and reports of its effects came from all over the northeast. Now, I’m from the midwest and have spent most of my post-high school life on the East Coast, so my first thought when it comes to natural disasters is a tornado, thunderstorm, or maybe a hurricane. Earthquakes are pretty far down the list. I didn’t even know the safety procedures!

After a few seconds of shaking, I finally got it through my head that this was most likely an earthquake, and not my building collapsing. When it ended and I determined everything and everyone around me was safe, I hopped onto Twitter to see who else felt the earthquake. I mentioned that I felt the earthquake, but also didn’t know what to do. Immediately I got a response from one person with a link to FEMA’s earthquake safety protocol, along with a couple words of advice. I determined from others’ posts that people all over the northeast felt something. Since I went to school at Syracuse University, I was seeing tweets from upstate New York, friends in DC and New York City were commenting, on Facebook, someone even said they felt tremors in Chicago.

There are plenty of examples about how Twitter and social media play important roles in world events, from the protests in the Middle East to Presidential candidates receiving questions during a debate. This is just another example. But how can we use what we learned from yesterday’s events to inform us for communicating better with others online?

Seth Godin immediately posted after the earthquake two thoughts he had. First, that people all want validation that others felt the same thing they did. Thousands of tweets were all posted with people asking if others felt the earthquake. Of course they did, but people still need the confirmation. For your nonprofit, this means finding others that support your mission and confirming their thoughts and beliefs about how to change things for the better. This will create a connection and encourage them, as well as others with the same opinions to speak up online, retweet and promote your organization.

Godin’s second point is that people want to take action, even if the better solution is to stay put. Many of the Federal buildings in DC were evacuated, even though FEMA recommends people stay inside during an earthquake. People do not want to just sit and take cover when the ground beneath the room is shaking. It feels insecure. Nonprofits experience this difficulty all the time, especially when applying for grants. Grantmakers often want to fund the new, exciting program, instead of giving resources to sustain existing initiatives. Nonprofits need office supplies, and other items that help to sustain the organization. But sometimes getting grants means starting new programs that aren’t necessarily best for the organization’s mission. Organizations need to find the balance between feeling the need to do something, just because it feels safest, and staying put, because it actually is safest.

The final lesson that your organization should take from the earthquake is to make sure staff knows the proper procedures during an emergency!

How did your organization’s employees act after the earthquake? Did you talk about it through social media?

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Aug
24

Nonprofits Pressured by Budget Deal

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According to a recent article in the Chronicle of Philanthropy, nonprofits could be in for some tough times following the resolution of the debt ceiling debate. As trillions of dollars are set to be cut over the next decade, nonprofits that receive funding or contracts from the Federal Government might be left with smaller budgets.While the exact cuts have yet to be determined, these cuts are sure to come just at a time when nonprofits’ missions are more important than ever. More people are out of work and hungry. The environment is suffering. Soldiers are coming back from war injured both mentally and physically.

Without the government funding essential public programs or the nonprofit organizations that fill the gaps, many of the services that people rely on will cease to exist.As less money is available, more competition will arise in a battle for cash among nonprofits  already on a shoestring budget. To keep their doors open, organizations will have to invest more in lobbying and fundraising, further taking away resources from their missions.Luckily, entitlement spending is off the table–for now. Those nonprofits that serve populations that depend on Medicare, Medicaid, and Social Security should not see their clients losing the social safety net programs that have become synonymous with the United States and the American way of life. Discretionary funds will be cut instead.“Discretionary cuts” sounds more innocuous because specific programs aren’t mentioned. However, as Ezra Klein points out in the Washington Post, education, transportation, housing assistance, community development programs, and more all fall under discretionary spending. These spending levels are already well below historical averages.

All of this leaves nonprofits in a dangerous predicament. All nonprofits should begin planning for major cuts and deciding which programs are critical for operation of the organization and which programs fill a need that can’t be met elsewhere. As we published recently, debt can be crippling for an organization, especially one that is just trying to keep its head above water. Without a change in policy, the next decade will most likely see a lot of nonprofits gasping for air.

What are you thoughts about how the fiscal crisis will affect nonprofits?

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Aug
22

MLK Memorial Unveiling

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Monday marked the opening of the Martin Luther King, Jr. Memorial on the National Mall in Washington, DC. Though this weekend is the official unveiling, where President Obama will speak, Stevie Wonder and Aretha Franklin will sing, and up to 200,000 people reportedly will watch, today offered a chance to get a sneak peak.

Given the fact that the Dr. Martin Luther King, Jr. Memorial Foundation – the organization that organized and raised funds for the memorial – is a nonprofit, and that King himself stood for so many of the ideals that nonprofit organizations still work toward today, we felt it was important to see the memorial up close and be a part of history. This monument represents the first person of color to be permanently memorialized on the Mall, as well as the first non-President to have a memorial.

The statue itself is enormous, and overlooks the Tidal Basin toward the Jefferson Memorial. Behind the statue – about .5 miles away is the Lincoln Memorial. Surrounding Dr. King’s memorial are some of his inspiring quotations that helped to lead a movement that changed the United States, and continues to have reverberations around the world.

“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy” – Martin Luther King, Jr., 1963

This was one of our favorite quotations at the memorial, because it represents the ideals that people involved with nonprofits work toward. Employees come into work every day worker for a better world – whether it is saving the environment, working for social justice, improving education accessibility, or building playgrounds to make neighborhoods more enjoyable. These organizations are doing this work because there is a need for it, and no one else has taken the initiative and solved the problem. Many times, the work is not easy, and oftentimes it is met with a backlash from people who do not believe in the cause.

Working for the public good is the way that Dr. King decided to dedicate his life – and now that life is memorialized for all to see.

 

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Aug
17

Nonprofit hiring practices and advice for the job seeker

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The economy is unstable which means many people are looking for jobs. Nonprofits have fewer resources, more need from their clients, and a larger pool of applicants for jobs. This makes the job search tough for both the prospective employer and employee.

Problem:Nonprofits sometimes can get hundreds of job applications for a single job opening. This can mean hours of digging through cover letters and resumes in hopes of finding the perfect candidate to interview. Every hour spent on the hiring process is an hour not spent on the organization’s core mission work, so oftentimes nonprofits are forced to go through each application faster than they would like. This means using methods that can easily screen people out.

  • Solution One for the Job Seeker: Pay extra attention to perfect grammar and spelling, or else your cover letter might be the first to go in the “no” pile.
  • Solution Two for the Job Seeker: Tailor both your cover letter and resume to the job description. This way, the people reviewing resumes will see how your experience directly lines up with what they are looking for. Don’t assume that the nonprofit will spend a lot of time trying to justify why your experience will meet their needs – lay it out for them instead!

Problem:It is nearly impossible to review all resumes when there are hundreds of applicants for one job. Sometimes nonprofits will contract the initial phase of reviewing applications and performing first interviews to a consulting firm. This means the cover letter and resume that you spent so much time on might never be seen by the nonprofit. This additional barrier can be difficult to get through, because your passion for the position may not resonate the same with the hiring firm as it would with the nonprofit staff.

  • Solution for the Job Seeker: You need to be all that much more explicit about why you are perfect for the job, and also be ready to nail the interview. Remember, the hiring firm will probably be looking for reasons to disqualify you and will want to include only who they feel are the best candidates in their recommendations to the organization. This could mean a lot of good candidates are passed by.

Problem:The hiring process is expensive and time consuming. Training new employees adds additional commitments. In order to avoid these costs, nonprofits will look for people that they feel are going to be invested in the organization for years to come. If your work history includes a lot of short term jobs, or if you are newly graduated from college, a nonprofit may be wary of hiring you. Some organizations feel like a new graduate will stay at a nonprofit for a couple of years and then move on to another job. In recent years, nonprofits have resorted to full time volunteers or Americorps members to fill their entry level positions. These employees are sometimes not paid at all by the organization, or they may receive a stipend from a different program. The nonprofit also knows how long the employee will be at the organization, and can plan accordingly. If the full time volunteer wants to stay on for longer, the nonprofit already knows the person well and training is complete.

  • Solution for the Job Seeker: Consider getting to know the organization through volunteer work first. That way you can bypass all the barriers and be your own recommendation for full time employment.
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Aug
10

Return on Investment for Nonprofits Using Social Media

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We’ve talked about nonprofits getting involved in some of the newest social media platforms. There is no doubt that services like Twitter, Facebook, Google+, and blogs can raise awareness for your organization. The question is, how do you measure exactly how much good it is doing? In an article written on the site Software Advice, author David Matthew considers “What is the Real Value of Social Media for Nonprofits?”

Costs
Matthew lays out the potential cost of an investment into social media. Hiring a full time staffer to build a web presences can be anywhere from $30,000 to $90,000. Since nonprofit organizations often operate on a shoestring budget, they need to be sure delving into social media is worth it. Unfortunately, “worth it” is a difficult thing to evaluate. One Facebook fan or one Twitter follower does not necessarily translate into a volunteer or a donor. Even 100 Twitter followers might only mean one or two new people donating.

Communication
Ultimately, it is critical that if nonprofits use social media, they use effective means to communicate with their fans and followers. It is the only way a positive return on investment will occur. Communicating and interacting with people online, showing interest in what others are doing, and avoiding only pushing out your messages play a large part in creating success. A good day in the social media world is one where you hear from the people that love your organization, and in turn they spread your message to their own contacts. The internet is a funny place where incredible messages can sometimes fall on deaf ears, while strange links go viral. At the same time your organization could be changed almost instantly if the right people spread your message. Organizations like Share Our Strength have seen tens of thousands of dollars funneled in thanks to the work of campaigns like 12for12k.org.

From observation of the best viral campaigns, often organizations use subtle marketing, not asking people to go to a website and donate, but instead expressing an honest viewpoint that other people agree with. In the huge conversation that is social media, the most popular organizations and people at the party will be those that have something interesting to say, but also like to ask others how their life is going, too.

Tools
In order to help measure the ROI from social media for nonprofit organizations, constituent relationship management (CRM) tools like SalesForce and Microsoft Dynamics CRM are including social media tools to their products, according to Matthew’s article. Nonprofits should also have web analytics tools, like Google Analytics, installed on their website so they can see where visitors to the site are coming from and where they are landing. If after a tweet is posted advertising a campaign, there is a sudden jump of people visiting the site’s event registration page straight from Twitter, the campaign was probably effective.

Finally, organizations should consider the necessity of a web presence. Just over a decade ago, a phone number and address was sufficient for an organization. Then a website was necessary and expected. Now many get their news and updates almost exclusively from social media sources. Even if your organization does not have investing in social media as a top priority in the near future, you may end up getting left behind as people begin to question your legitimacy and grasp on new movements and communications techniques.

So while measuring the ROI of social media can be difficult, it is essential so your organization can determine the amount of time and money to invest. How does your organization use social media on a daily basis? Do you think it is necessary? What methods of analysis does your organization use to measure ROI for social media?

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Aug
04

Reinvigorate Your Staff During the Dog Days of Summer

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It seems like the entire country has a heater turned up to max temperature over the last month. Long, hot days mean people are tired, and probably just want to go home, sit in front of a fan, and relax. Many people also go on vacation, making the office quieter, and the remaining employees envious. For nonprofits, this can mean fewer people are interested in volunteering, and your staff might be sluggish as well.The needs for your organization don’t change, though. It just might take a bit more work to motivate everyone in the office. Here are some ways to encourage your workers:
- Work from homeOffer your employees the opportunity to work at home one day a week during the summer. They won’t have to get sweaty while walking to work, and will be able to avoid traffic. They’ll also have a record short commute to the office. Some employees are more productive when they don’t have the distractions of the office.
- Ice cream partyIt is hot outside. Help your employees cool off and get to know each other better with an ice cream party at the office one afternoon. They will love getting a chance to have some sweets, while also taking their mind off of work. This is also an opportunity for them to build camaraderie, but at the same time, they will probably discuss their work, and may get some new ideas or input on one of their projects.

- Shorter Fridays By the end of the week, people are tired and may not be very productive. If your organization can handle it, and if you employees have met all their deadlines, give them Friday afternoon off during the summer. This allows them to get a jump start on their weekend at the beach, and ensures that they continue to recognize how the organization values them.

- Casual dress days Your organization probably does not require your employees to wear suits every day, but still typical work clothes can be uncomfortable and hot during the summer. Within reason, let your employees dress down a bit. These clothes should still be appropriate for if a funder walks in for a site visit (i.e. no tanktops, short shorts, etc).

- Long term rewards This is a time where your nonprofit can get ahead of the game. Because people are on vacation, and work is slower, many foundations might not have grant deadlines due until the fall. Take advantage and finish work early. Make a deal with your employees that if they finish a certain number of grants, or get ahead on other work, you will reward them with a party, day out of the office, or another enticing event. Getting ahead will mean they can focus more on other needs once work picks up again in the fall.

Giving these little benefits will pay big dividends in the long run, as your employees will remain upbeat all summer, and will come into the fall excited to continue their good work. Keep cool, have fun, do good work, and enjoy the rest of the summer!

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Jul
30

Nonprofit Organizations and the Downfalls of Debt

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As discussions, debates, and negotiations heat up about the national deficit and debt limit, it is important to think about your organization’s own finances. While the country’s finances are much different from your organization’s, there are still some lessons to learn. As the August 2nd deadline for the debt limit to be raised approaches, quick decisions and compromises are being made that could greatly impact future generations, including talks about cutting social programs and opposition to raising taxes.

- Last minute decisions can cause panic. Given the state of the economy, and the struggles of many nonprofit organizations due to smaller individual contributions, grants, and state or federal funding, it is likely that your organization has or will face budget issues. Instead of immediately firing staff or cutting programs, step back for a moment and consider the long term effects. Consider alternative methods to fixing your budget, including finding new sources of funding (new funders, selling merchandise), emergency appeals, or discussing the situation with your employees to see if they can donate hours in the short term.

- Always be sure to have cash in the reserves. There is always more work to be done at any nonprofit, and these demands constantly pull from the money available. Overcome this pressure and invest in the future. Keep at least three to six months of cash reserves on hand. That way, if a big funder stops contributing, the organization will have time to find money to replace what was lost.

- Endowments allow for some long term confidence in the organization. An endowment gains interest, so access to money continues even without new funders.

- Look long term, despite immediate needs. Obviously, you need to keep your doors open, so keeping the organization afloat is critical. But, if all resources are dedicated to short-term spending, the organization will soon find itself in trouble again, as the short-term funding runs out. Finding long-term, sustainable funding is essential.

- Diversify your funders as much as possible. While a huge donor is awesome, depending too much on that money can be devastating if the funder decides to take his or her contributions elsewhere. Work to get multiple funders and different types of revenue sources. Look for both unrestricted and restricted foundation funding, event revenue, and merchandise revenue (if applicable). Use different fundraising tools to get funders as well. Make sure your website allows for online donations, send out paper mailings, hold information sessions that also mention how people can get involved financially, and make personal appeals or allow for donor visits.

- Debt can be crippling. Having debt means paying interest on items bought long ago. It keeps a constant stress on an organization always racing to keep up its fundraising just to pay off its prior purchases. In some cases debt may be unavoidable, but it should always be short term. Your organization needs to have the goal of staying away from debt. A huge fancy event might seem like the right choice for development, but if it puts the organization into debt, and not enough money is raised, the organization might not last for much longer.

Do not wait until it is too late to worry about your budget issues. Your advantage over Congress is that you do not have to run for reelection every other year, so you can have a longer term outlook. Fiscal responsibility will go a along way to making sure you do not make a mistake when deciding about which programs to fund.

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Jul
07

Google+ for Nonprofits

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You thought your organization was just getting the hang of Twitter and Facebook. Everyone was finally onboard with social media. Now, Google is in the game with their platform, Google+. Not everyone has access as it is still in beta, and as of now, is not marketed to organizations in the same way that Facebook has fan pages that can be created. That said, Google+ could be the next big thing in social media – some say it could take over Facebook and Twitter. Your organization should take notice.Google+ introduces a concept called “Circles”. The user can put their connections in a circle that best describes them. A friend from college can go in the “College” circle, and a coworker can go in the “Professional Contact” circle. For nonprofits, this feature opens up many opportunities. A concern with Facebook is that everyone has access to the same information on your page. Your organization could post an article or an event, and all of your fans get the information, whether they are interested or not. With circles, your organization can customize who sees what information. That means you can break down your messaging and only share certain things with particular circles. For instance, say that in your donor database you see that a set of your supporters like baseball. You could put all these supporters in the “baseball” circle and then the next time your organization arranges an event to see a baseball game, the invitation could be shared only with the baseball circle. People put in another circle would not be bothered with information that they wouldn’t be interested in.

Joining Google+ early on also shows a high social media savvy, and that your organization is both ahead of the game and eager to be creative. Even though there is a time investment that needs to be made by assigning supporters to different circles, getting in early means your organization can grow along with the program. As changes happen, your organization won’t have to relearn the wheel, instead they can be taken in stride.

One of the cooler features of Google+ is the opportunity to hangout. This is a group video chat. Organizations can easily interact with supporters in their circles, and can have meetings with volunteers and employees. Having a conference or town hall style meeting in the hangout would be a great way to show off how up to date your organization is with the latest social media trends.

Lastly, downloading Google+ to your mobile device allows you to join conversations that are nearby. For an organization at an event, this feature could be crucial. It allows your organization to see what is being said about the event, gives an opportunity to share ideas, and keeps your organization up to date on any important information.

Google+ is a new technology that has yet to stretch its legs fully. Google has tried to launch other platforms in the past couple of years, including Wave and Buzz. Neither took off. This may be different, and if it is, your organization would be far ahead of the game.

Why not add us on Google Plus?

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Jul
05

Nonprofits and Executive Change

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In a new report entitled Daring to Lead (pdf, 20 pages), released by CompassPoint Nonprofit Services and the Meyer Foundationfound that 2/3rds of nonprofit executives are expected to leave their organization in the next five years.The study finds that 84% of leaders in nonprofits reported their organization felt negative impacts from the recent economic recession. Of the leaders surveyed, 20% felt that their organization experienced a significant negative impact from the recession and 19% reported feeling high levels of anxiety. Just 23% of organizations reported having over six months of operating reserves. Just under half (46%) had three months or less of operating reserves.

This means all nonprofits need to start succession planning, strategic planning, and developing their methods for evaluating their current employees. Not only will they need to prepare for new leadership, but their executives will oversee organizations that have to fulfill their missions with less resources.

Organizations need to have regular check-ins and formal reviews with their executives so they know what the challenges are. Unfortunately, the study found that 45% of executives said they had no formal performance evaluation in the past year. Of those that did have an evaluation, just 32% reported it being very useful.

These are disturbing trends for the future of leadership in nonprofits. But there are ways to combat these issues that both improve organizations and help keep leaders in their current positions for a longer amount of time. The study found executives see professional development tools as being very effective, especially executive coaching, peer networks, leadership development programs, nonprofit management or certification programs, professional associations, and workshops or conferences that are topical.

Some other ideas:

  • The Board should conduct a comprehensive, regularly scheduled annual evaluation for executive director and ensure senior leadership is being likewise evaluated. Measurable results should play a big role in the evaluation.
  • Determine whether the written job description meets what the executive actually does each day at work.  If not, determine what needs to change–either the description itself or where the executive focuses his or her time.
  • Provide executive development programs for leaders in the organization. Begin a mentoring program, or encourage informal mentoring among staff, to help organic growth within the organization.
  • Check in with the executive to guarantee he or she is not overwhelmed by number of working hours, which can cause burnout.  Look to implement the staffing support that makes it actually possible for the executive to achieve more balance and productivity.
  • Allow for a sabbatical for the executive if some time off could mean that he or she stays in the position for longer.
  • Create a succession plan so that if the executive does decide to lead, your organization has a plan to seamlessly continue its operations without damage to programs or funding.
  • Make it an organizational and budgetary priority to build up cash reserves of greater than six months for the organization, which can help reduce anxiety among staff and also lead to less volatility in program planning.

Contact us today if you would like to find out more about how our executive coaching, human capital, and development services can help your organization retain its top talent!

 

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